WHAT IS THE
Love Australian Prawns Campaign
The Love Australian Prawns campaign is the first ever voluntarily funded national marketing campaign for an entire seafood category. Discover the people and producers behind the campaign and join us in encouraging the nation to celebrate with Australian Prawns.
CAMPAIGN
Achievement Highlights
Supported a 20% price increase for producers in 5 years.
In 2018 alone 51,000 people found seafood retailers near them using LAP’s “prawn finder”.
Zero to 20% national brand awareness in 5 years.*
YOUR INDUSTRY
Make a Difference
Your Contribution
Contributions of .22% of GVP in 2013 helped bring a 20% return. It’s a drop in the ocean to contribute.
Your Impact
Bring scale to a strategy proven to work. We’re here to help you set a price, not take it.
Your Benefits
Your story told. Australian product championed. Your margins grown with marketing.
TO ALL OUR CONTRIBUTORS
Thank You
Prawn fishing and farming is a demanding and tough business. Marketing is part science, part art so the producers who understand and support this marketing campaign are visionaries in their own right. We thank and salute you for your contribution.
WHAT CONTRIBUTORS SAY
Testimonials
“We gauge what sells in the shop and gauge what the customers are telling us. From what we’ve learned, the campaign has worked – its worked wonders – and we can definitely see a demand for Australian Prawns.”
Mark Ahern
Fisherman & Retailer, Debbie’s Seafood, Mackay
“With stronger support and bigger campaigns that we can put together with more money we’ll see bigger benefits to the industry which then flows back into our pockets.”
Mike O’Brien
Long Term NPF Fisher
“I believe LAP has been the biggest price driver in all my time in the industry.”
Kim Justice
Skipper, Spencer Gulf & Gulf St Vincent
