What Contributors Say

Dylan Skinns - Austral Fisheries

“Aussies are very patriotic, especially when it comes to local seafood. Buying Australian origin product has been cloudy over the last decade and the effective point of sale material the Love Australian Prawns campaign has produced gives consumers confidence they are buying local and supporting the Aussie prawn industry.”

Dylan Skinns

Austral Fisheries

Warren Lewis - Aussie Tiger Prawns

“Since inception the Australian Prawn Marketing campaign has increased demand for Australian prawns through supermarkets increasing prices over all large and independent retailers and improving the return to fishers and farmers alike. To maintain demand it is more critical than ever to engage with the consumer and increase demand above supply. This is the main thing underpinning and securing the future for all of our industry.”

Warren Lewis

Aussie Tiger Prawns

Mark Ahern, Fisher and Retailer - Debbie's Seafood Mackay

“We gauge what sells in the shop and gauge what the customers are telling us. From what we’ve learned, the campaign has worked – its worked wonders – and we can definitely see a demand for Australian Prawns.”

Mark Ahern

Fisherman & Retailer, Debbie’s Seafood, Mackay

Arthur Raptis - CEO, Arthur Raptis and Sons Pty Ltd

“When you invest in marketing you are investing in your business. It’s worth it.”

Arthur Raptis

CEO, Arthur Raptis and Sons Pty Ltd

Mike O'Brien - Tropic Ocean Prawns

“With stronger support and bigger campaigns that we can put together with more money we’ll see bigger benefits to the industry which then flows back into our pockets.”

Mike O’Brien

Long Term NPF Fisher

Kim Justice, Skipper Spencer Gulf & Gulf St Vincent

“I believe LAP has been the biggest price driver in all my time in the industry.”

Kim Justice

Skipper, Spencer Gulf & Gulf St Vincent