LAP Marketing Material
This half-page ad for grilled prawns with a Champagne Beurre Blanc appeared in the November 2018 edition of Woolworths Fresh Magazine to help create momentum in the run-up to Christmas 2018. 1.5 million of these magazines are distributed for free through Woolworths stores and have a readership of 4.139 million people, making it the most read magazine in Australia. The content is also seen by the 65,000 shoppers who have downloaded the Fresh Magazine App. Average time spent reading WW Fresh Magazine is 42 minutes and 91% of readers have purchased one or more ingredients after seeing recipe ideas in Fresh Magazine.