LAP Marketing Material
Established in 2013, the LAP facebook page enjoyed a paid reach of 730,000 people and organic reach of 220,000 people in 2018.
Over 201,000 minutes of video content was viewed through the LAP Facebook page in 2018.
Campaigns were run with recipe suggestions for Chinese New Year, Mother’s Day, Father’s Day, Valentines day, Australia Day, the start of Winter, Summer and Spring as well as seasonal recipe book promotions. Facebook ads were triggered during consumer life events, for example when someone is within 30 days of their wedding anniversary, the page would suggest a suitable celebration recipe.
In all, 232 different ads have been created and run on the LAP Facebook page (March 2019).