LAP Marketing Material
45 Recipe How-To Videos
This series of recipe videos simplifies the prawn preparation process. Shot in broadcast quality and promoted extensively through social media these videos have been watched from beginning to end over 75,000 times by an audience of over 250,000 people, driving over 17,000 visits to the LAP consumer website and attracting over 5000 likes comments and shares. Not only do the videos walk people through the recipes, they also show the simple handling, thawing and storing techniques that help consumers get the best result from their product.