Project Description

LAP Marketing Material

Great Australian Prawn Cookbook

This glossy 100-page cookbook serves up plenty of inspiration for entertaining with Australian prawns.

An initial print run of 5,000 books was produced in 2017. 2,700 books have been sold online and through independent seafood retailers.

Featuring 50 creative ideas for Summer, Winter, Australia Day and lazy Sunday afternoons, it also includes easy to follow how-to videos.

A merchandising kit displaying the book along with a mini chalkboard allows retailers to set their own price and margin suited to their market.

Great Australian Prawn Cookbook